SUPER. SIMPLE. CIRCULA.
Circula is a Berlin-based software-as-a-service fintech that provides companies with a comprehensive expense platform for any payments made by employees.
We are a team of 120 ambitious talents obsessed with the mission to simplify finance and payroll administration, while ensuring compliance through smart automations – so employees can do their best job. With over 30 nationalities across our offices in Europe, we embrace diversity and foster an inclusive culture, welcoming different perspectives and connecting people from different backgrounds.New work is nothing new to us: We value the freedom of choosing how and where we want to work. Through trust and flexibility, we are innovative and driven for success.
Want to become a Circulator? Join us in becoming the #1 expense platform in Europe!
YOUR IMPACT AT CIRCULA
As Team Lead Product Marketing (fixed-term, parental leave for 12 months), you will work within the Circula Marketing team and lead the Product Marketing team. You will be responsible for one of the two product lines, Circula Expenses/Credit Cards, and collaborate closely with the respective Product Manager in the Product team.
Responsibilities:
GTM Strategy Leadership: Direct the strategy, planning, and execution of go-to-market initiatives for our key product.
Strategic Planning: Create and maintain the GTM plan's strategic elements, such as ICPs, personas, positioning, value proposition, and messaging framework.
Marketing Material Development: Collaborate with the Content Marketing and Enablement teams to produce compelling marketing assets that underscore our market leadership and enable Sales.
Internal Activation: Define and implement internal processes to ensure the entire company aligns their activities on our core market segment.
Team Management and Collaboration: Oversee the whole Product Marketing team, ensure their success and growth and align your team with your stakeholders to drive execution.
Close Collaboration with the Product team: Act as a crucial link between the marketing team and product management, shaping the right approach and customer experience with marketing instruments.
Analytics and Data-Driven Decision Making: Utilize analytics to refine GTM strategies continually, making data-driven decisions to optimize market penetration and product adoption.
Customer Insights Integration: implement a process for gathering and integrating customer feedback into product development and marketing strategies, enhancing product-market fit.
Innovation and Market Trends: Stay ahead of industry trends and technological advancements, incorporating innovative marketing strategies and tools into the GTM plan.
BENEFIT WITH CIRCULA
Circula’s Benefits. Enjoy Circula's food, internet and mobility allowances of up to €200 per month on us!
Flexible working. Decide for yourself how often you want to work from home or at our offices in Berlin/Leipzig/Düsseldorf (or even a sneaky workation)
Free Urban Sports Club membership. Keep fit and healthy with the sports that you love.
Positive and open-minded. We love to socialize at team and company events. We also love pets, so your dog is always welcome too!
Sounds exciting? Check out our careers page, our blog and get an impression of our culture at #lifeatCircula!
WHAT'S NEXT?
We promise, it will be quick!
Please send us your application in English. Our Talent Acquisition Manager, Rossella Petrillo will get back to you with feedback within 2 working days. During the interview process, you will meet our team, your manager
Etienne Echinard and Circula’s Co-founders, Nikolai and Roman. We encourage you to apply, even if you don't meet all the criteria. At Circula, we promote diversity and inclusion by welcoming individuals from diverse backgrounds.
We value and embrace everyone, regardless of gender, ethnicity, sexual orientation, religion, or disability.
