Craft and implement Circula's content strategy, focusing on aligning with the expense management and employee benefits sector trends, thought leadership, client insights, personas and buyer’s journey;

Own the Content Marketing roadmap for Germany and advise the Field Marketing teams on relevant content strategies for their regions;

Build and maintain the key elements of our content marketing strategy, including our tone of voice, distribution channels, types and formats;

Lead high-quality content production in diverse formats – both with external creators and your own copywriting skills –, ensuring brand consistency, innovation and continuous improvement and testing;

Collaborate with internal stakeholders such as the Product Marketing team, SEO and Performance Marketing teams and external creators in the execution of our overall marketing strategy;

Regularly measure and report to the VP of Marketing and overall marketing team on the effectiveness of content marketing efforts, utilizing analytics to inform future strategies;

Champion content excellence within Circula, fostering cross-departmental contributions and setting quality standards by owning key documents (briefs, templates…), sharing best practices, copyediting as needed, and running regular alignment meetings.

Proven experience in content strategy and copywriting within fast-paced environments, preferably in SaaS.

Demonstrated ability to balance creative execution with strategic business outcomes.

Strong track record in content production, digital marketing strategies, and brand narrative development.

Effective at fostering team collaboration and promoting a unified brand voice.

Analytical, with proficiency in CMS and analytics tools; Webflow knowledge is a plus.

Adaptable to dynamic market conditions, with excellent communication and interpersonal skills.

German Native-level and fluent in English